It seems to me that more and more CEOs have woken up to realize that with the Health Reform package not only is their business model heading toward a fairly major change in a relatively short time (more change than DRGs which felt like a tsunami at the time), but that they are being criticized for going along with it. The fact that every major healthcare organization (trade association, professional association etc) advocated for it puts the CEO in a difficult spot. With subspecialists that do not want a change in a career and income path that they "sacrificed" alot for ( and worked 25 years for), meshed with somewhat conservative business and community leaders heading up boards, you can feel the squeeze.
Phones are ringing. Voices raised. Emotions all over the place. One leader said, "I know now why no one took this on in years past!". What is one to do?.....
It seems to me that there is an opportunity to provide consumer ready copy for distribution by healthcare institutional leaders to help people understand the unique positives of this plan and the opportunities for the organizaiton, doctors and community. And the hospitals need some help identifying the paradigm shift and how to mitigate the negatives while dealing with change. No one wants to change, especially if you are in the minority that benefits. (Ask White South Africans about change...its scary but it is also inevitable). There is an opportunity for us to support leaders as they support terrified constituents face a new future. It is not fair to let these folks figure it out themselves...they invested in the status quo in good faith...so let's stop labeling and start planning how to make the future work...starting in the present.
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